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The emergence of global hits like UIPath from Bucharest, Supercell from Helsinki, Farfetch from Lisbon -- all from far beyond the unicorn-factories of London, Stockholm and Berlin - marks a new era for Europe.
The big change is that there are now plenty of examples of how it’s possible to create world-changing companies from all over Europe. The emergence of global hits like UIPath from Bucharest, Supercell from Helsinki, Farfetch from Lisbon -- all from far beyond the unicorn-factories of London, Stockholm and Berlin - marks a new era for Europe. However, so far founders from non-hub cities have been inadequately served by investors who tend to focus on the traditional geographies and are not equipped to offer the same support when a startup originates from a small town in, for example, Germany or Estonia.