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The biggest challenge is finding high-quality talent. There is talent in Europe but it’s in demand, especially when it comes to people who have been there and done it already. This is a younger ecosystem than Silicon Valley and it’s not easy to hire people who have been able to implement, say, groundbreaking new AI techniques that scale a B2C solution so it can conquer the world - they are in short supply! So you have to always look not only for people who will help you now, but also for those who will be what you need in several months’ time.